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Most services also encourage members to add photos or videos to their profile.

Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact.

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I filled out all the necessary fields and attached a nice (shirtless, of course) picture of myself. Furthermore, the number of Generous female users makes up a tiny fraction of the site's profiles.

I quickly realized this was definitely a system tailored toward attractive females. So, I swallowed my pride and switched my account to Generous. I don't consider myself cheap by any means, but I also didn’t feel like spending $150 just to get someone to agree on a first date. The first offer I got was from a nice lady named Brooke who wanted $250 for our first date.

A great diversity of online dating services currently exists.

Some have a broad membership base of diverse users looking for many different types of relationships.

The 2016 Pew Research Center's survey reveals that the usage of online dating sites by American adults increased from 9% in 2013, to 12% in 2015.

Further, during this period, the usage among 18- to 24-year-olds tripled, while that among 55- to 65-year-olds doubled.

Some sites are completely free and depend on advertising for revenue.

Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services.

That is, online dating sites use the conceptual framework of a "marketplace metaphor" to help people find potential matches, with layouts and functionalities that make it easy to quickly browse and select profiles in a manner similar to how one might browse an online store.

Under this metaphor, members of a given service can both "shop" for potential relationship partners and "sell" themselves in hopes of finding a successful match.

Other sites target highly specific demographics based on features like shared interests, location, religion, or relationship type.

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