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Start the process by thinking about what sets your members apart - for example: The more you know about your members, the more you can personalize the letter or email to speak directly to them.For example, if you know that a group of members have been active on your advocacy committee or interested in an initiative, you might want to highlight the association’s success over the past year and thank and acknowledge their contributions that made this possible in their renewal letter.Here are some thoughts to keep in mind as you develop this year’s membership renewal letter or email.

Why not talk to your board, membership or communications chairs – perhaps they have some thoughts you can incorporate.

You might even want to have the letter or email come directly from one of these volunteers.

Well, your first two words – “Dear xxx” can have a huge impact on whether your letter or email are read or taken seriously.

If you fumble the salutation, your member may never get to your wonderful prose about how important he/she is or the amazing work your organization has accomplished over the last year.

Recurring dues is a process that automatically charges a members' credit card at the end of each period.

A member just needs to be setup on it once, and that's it.Port Manteaux churns out silly new words when you feed it an idea or two.Enter a word (or two) above and you'll get back a bunch of portmanteaux created by jamming together words that are conceptually related to your inputs.Second, your members want your association to help them solve their problems.Right now, this means providing programming and services related to helping them find jobs, make money, and feel good about their futures....As we noted in a past blog post, your members are looking for So you need to take care in crafting your renewal communications messages to be sure they resonate with your members – and “shows them the benefits” of belonging.

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